Patrón wanted to engage with more users online, so we created a mobile-first, responsive, modular web experience with location-aware features and fresh content to help drive and retain more online traffic.
• W3 Best-in-Show: Branding
• W3 Gold: Mobile Apps/Sites – Innovative/Experimental
• W3 Gold: Mobile Apps/Sites – Food & Drink
• W3 Gold: General – Food & Drink
• W3 Silver: General – Consumer Goods
• W3 Silver: General – Marketing
Southwest Airlines wanted to refresh their e-commerce site, so we redesigned the booking flow on desktop, tablet and mobile, making it easier than ever for users to take advantage of the airline’s flight deals on any device, anywhere.
IBM wanted to show potential customers how simple-to-use and efficient their new encryption technology was on their new Z Systems mainframes, so we created an online demo to give users a tactile experience. The creative was produced in a short 1 and a half week turnaround, during which I was solely responsible for all UX/UI design, including the demo animations.
I worked within IBM’s Northstar web design framework and their Z Systems brand palette to create an experience that fell in line visually with the new product launch.
To reward Samsung Galaxy consumers and showcase NFC technology, we created a series of innovative posters. When a Galaxy is held up to one of the posters, a song, e-book, or video is instantly downloaded.
• Gold Smartie: Enabling Technologies Innovation
• Gold Smartie: Relationship Building / CRM
• Gold OBIE: Business and Technology
• Silver IAB MIXX Award: Digital Out-of-Home
• Webby Honoree: Mobile & Experience Marketing
To allow Citi to better share, conﬁgure, and customize content relevant to each of their partner’s objectives, we built Fusion, which employs responsive design and a modular framework.
To publicize Samsung’s partnerships, we developed a concept using limited edition promotional kits that included both Samsung products, partners products, as well as products selected by tastemakers in sports, fashion, music, or gaming.
For the local organic skin care business, I refreshed the brand image and created a responsive site with integrated e-commerce. Now with online booking, the owner and clientele both benefit from a streamlined experience.
To complement the new HSN website, we revamped their mobile apps, including a proposal for an editorial-style experience on the iPad.
As Lead Web/Mobile Designer, I designed and helped build the underground entertainment magazine's website and online brand, including their comprehensive city nightlife guides. We cross-promoted our nightlife guides through NBC NYC, Bravo TV Guides, and other major brands.
We also made our city nightlife guides accessible on the go with an iPhone app, and cross-promoted them through other brands, just like the web content.
Volcano is an immersive workshop for C-level executives to brainstorm with our creative team and strategy teams around increasing brand identity, retail innovations, social engagements and uncovering new audiences.
Halliburton attachés were couriered to our clients' office, containing goggles, gloves and an NFC tap spot showcasing an animated invitation.
I established the visual style and produced the artwork for the weekly hip-hop series, Sunday's Best.
Bootstraps Management needed a logo and simple landing page following their recent move out west. I crafted an identity with a DIY feel for the company using a customized version of Akzidenz Grotesk.